Cost Comparison: Bulk SMS vs Other Channels
24/10/2026TL;DR: Bulk SMS is often predictable and inexpensive, but the headline message price can mislead you when delivery, responses, and conversions are weak. Compare cost per delivered message, lead, and customer across email, paid advertising, social media, and direct mail before choosing a channel mix. A ₹20,000 campaign budget can disappear quickly when you choose […]